Apps are now ubiquitous and it is impossible to imagine everyday life without them. They help us to eat healthier, move more, make shopping easier or enable us to get and stay in touch easily – with family and friends and, last but not least, with companies.
The more professionally apps are developed and designed, the closer the connection to users becomes. The more seamless and intuitive their use is, the greater the acceptance by users and the stronger the integration into their everyday lives.
As an advertising agency, we recognized the app trend early on and implemented corresponding customer projects. From native mobile apps to hybrid apps, we develop your idea on site and also place your apps in the Play and App Store of Android and iOS. This allows you to address your target group in an app-friendly way and across operating systems and platforms.
App is the short form of application and generally stands for any application software on mobile devices.
Apps can be found in the Store apps of your smartphone or tablet. Depending on the device or operating system used, these are called differently. If your device uses iOS as your operating system, you can find apps in the App Store. On the other hand, if you are using a device with Android as your operating system, you can usually find apps in the Google Play Store.
Hybrid apps are often used when the app is to be developed for different operating systems and the speed of the app is not a limiting factor. A hybrid app is basically a web page or web application that is displayed in a native web container.
A native app is an app that has been programmed in the supported programming language of the operating system or source development kit (SDK). For example, if you want to develop an app for iOS, the programming language Swift is used. One of the biggest advantages of native apps is that they can run much more performantly than hybrid apps.