Email marketing is a versatile and at the same time focused tool to strengthen the communication between your customers and your products, your company or your services and thus arouse the interest of your target group and thus convert them into leads.
As an advertising agency with a strong digital background, we optimize or create your individually designed newsletters in terms of content and technology. In doing so, we pay attention to universal layouts that always maintain their form on both desktop and mobile devices and address and activate your target group across devices. In addition, our focus is of course also on legal certainty with regard to the current General Data Protection Regulation (GDPR).
We implement the registration of the newsletter for you in the double opt-in procedure as well as the possibility to unsubscribe from a mailing list via opt-out. In this way, you are always on the safe side in terms of data protection law and at the same time can benefit from the full spectrum of effects of modern email marketing.
What is email marketing?
Email marketing is a special form of online marketing. By sending newsletters, you can specifically advertise products or topics to your interest group.
Is sending newsletters spam?
There is no general answer to this question. You can obtain legal certainty according to GDPR by ensuring that the potential recipient of your newsletter has actively expressed interest in being reached by you. Interest can be expressed by the recipient submitting a kind of declaration of consent in paper form. However, digital registration in the double opt-in procedure also offers the necessary legal certainty. In addition, you must also create a way to unsubscribe from a mailing list. You can achieve this by implementing the opt-out procedure.
What is the double opt-in procedure?
The double opt-in procedure ensures that only the owner of an e-mail address can register with a mailing list. First, the e-mail address is usually registered in a mailing list via a form. After that, a confirmation link will be sent to that email address, which usually only the owner of that address has access to. By clicking on the sent link, the registration is legitimized and completed.
What is the opt-out procedure?
The opt-out procedure creates an uncomplicated way to unsubscribe from a mailing list. For this purpose, special links are usually integrated under a newsletter.