Even though art and design like to break existing rules and define new ones, certain standards should be set in stone, especially when it comes to corporate design. A style guide is the set of rules for this, which provides precise guidelines for design and is therefore an indispensable part of the corporate identity.
For example, it determines which fonts and font sizes are to be used in connection with advertising materials. As an advertising agency, we support your company in defining, writing and, if necessary, adapting and revising this set of rules. This means that your employees always have concrete guidelines that they can use as a guide in terms of corporate design and corporate identity.
What is a style guide?
A style guide is the guideline of corporate design. It determines, for example, which fonts or colors may be used in external communication.
Why do I need a style guide?
A style guide is needed so that every employee is aware of how to apply the corporate design. This ensures that your external presentation is consistent.