The abbreviation UI stands for user interface and thus for the user interface of a website, an app or software in general. Through the UI design and the UI implementation, information such as texts and images are graphically processed and certain actions are placed behind colored buttons, for example. In such cases, the special color scheme alone can suggest to a user what to expect when clicking on this button.
In the same way, however, the importance of information can also be weighted differently thanks to this graphic presentation. Overall, a user should be able to find their way around faster with the help of consistent UI elements and, ideally, be able to use an interface almost intuitively. The more functional, reliable and useful the UI design is, the better the intuitive user orientation and guidance works.
UX design goes hand in hand with UI design. UX stands for user experience and means the desired user experience with a product. The goal of the user experience is to create a positive user experience when dealing with software, websites or a product. This is most likely to happen when the interaction is easy and information is findable, valuable and credibly conveyed.
As an advertising agency with deep roots in the digital world, we develop a unique UI design as well as a first-class UX design for your app or website. In this way, we create valuable points of contact with your customers and users and open up new possibilities for customer communication.
What is UI/UX Design?
UI/UX design is a specialized form of design for user interfaces of all kinds. A professional UI/UX design ensures that a user can find their way around a user interface, that important functions are not unnecessarily complicated to reach, and that they have the most positive experience possible.