Web analytics tools such as Google Analytics or open source solutions such as Matomo (formerly Piwik) make it possible to geographically assign visitors to a website or to make reliable statements about their respective time spent on the page. However, this information alone is of little value at first. Only when you as a website operator take appropriate measures do web analytics results develop their full effect.
As an advertising agency, we support you in finding the best web analytics tools and using them in such a way that you derive measurable added value from them.
What is web analytics?
Web analytics can help you optimize your internet presence. This will help you learn more about your website visitors and how they use your website.
What does web analytics include?
The statistical data of web analytics usually includes the origin and dwell time of your visitors. However, they also show which subpage is frequently visited and thus at the same time which content is particularly relevant. In this way, you can optimize the content of other subpages if necessary and thus make them more relevant for your visitors.